Loopio pricing: How much does Loopio cost?

The RFP response software market is booming, and Loopio is a major player. But if you've ever tried to find a clear price tag for their platform, you know the drill: you hit a wall and are forced to schedule a meeting with a sales rep.

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This opacity can be frustrating. You need to budget accurately and compare ROI, but you can't do that when the price is a moving target. Case in point: there's endless Reddit discussions on the topic.

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We've done the work to pull back the curtain on Loopio's price. This definitive guide breaks down the three core plans (Foundations, Enhanced, and Enterprise), details the features that drive up the cost, and provides real-world data on what buyers actually pay.

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Use this breakdown to compare Loopio to alternative RFP tools, understand exactly what you're paying for, identify where you might be over-licensed, and arm yourself with the data needed to negotiate the best possible deal if you decide to go with Loopio.

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What does Loopio cost? The quote-based pricing model explained
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Unlike many software companies that publish specific dollar amounts, Loopio uses a quote-based pricing model. This approach allows the company to adjust pricing based on specific organizational needs, team size, and usage requirements.

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While the exact price is customized, third-party data provides a clear range for budgeting:

• Median Annual Cost: Approximately $22,786 per year.
• Typical Annual Range: Pricing generally falls between $11,682 and $55,704 annually.

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When evaluating your quote, remember that the price is heavily influenced by the specific plan you choose, the number of users you require, and the add-ons you select.

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Loopio Foundations: Starting point for sales-led teams

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The Foundations plan is Loopio's entry-level offering, designed for smaller or sales-led proposal teams that need reliable RFP response capabilities without complex collaboration features. Starting at $20,000 USD per year, this plan includes 10 seats and focuses on providing core automation and content management tools.

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The value proposition here centers on unlimited usage and AI-powered automation from day one, making it accessible for teams just beginning to scale their RFP operations.

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Key features and capabilities:

• Unlimited Projects: No artificial caps on the number of RFPs or proposals you can manage simultaneously.
• Unlimited Library Entries: Build and maintain a content library of any size without hitting storage limits.
• Generative AI: Access to AI-powered response drafting that automatically creates initial answers based on your existing content and context. This feature reduces initial drafting time significantly.
• 10 Customizable Themes: Maintain brand consistency across proposals with customizable design templates.
• Standard Customer Support: Access to Loopio's customer support team through multiple channels, including phone, email, and in-app assistance.

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Example use case:

A small consulting firm with 10 employees might use the Foundations plan to manage responses to 5 to 10 RFPs monthly. The Generative AI feature helps them draft initial responses quickly, while the unlimited projects ensure they can pursue multiple opportunities simultaneously without worrying about platform limitations. The 10 included seats align perfectly with their team size, keeping costs predictable.

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Loopio Enhanced: Built for centralized, collaborative teams

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The Enhanced plan is Loopio's most popular tier, targeting organizations with centralized proposal teams that require sophisticated collaboration features and multi-language capabilities. This plan includes everything in Foundations while adding critical features for teams managing complex, high-stakes proposals.

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This tier is essential for companies with international operations, highly regulated proposal processes, or multiple stakeholders involved in each response.

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Key differentiators:

• Multi-Language Library: Enables organizations to maintain consistent messaging across different languages and regions. This is particularly valuable for companies operating in international markets where RFPs may be issued in various languages.
• Confidential Projects: Protects sensitive information related to government contracts, highly competitive situations, or proprietary responses. This feature ensures that only authorized team members can access specific projects.
• Multi-Step Reviews: Implements quality control workflows that route different sections to appropriate subject matter experts, compliance officers, or executives for approval before submission.
• 15 Customizable Themes: Additional design flexibility for organizations that need more variation in their proposal presentations.
• Standard Customer Support: Continued access to comprehensive support services.

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Example use case:

A mid-sized technology company with 50 employees responding to 20 to 30 RFPs quarterly might use the Enhanced plan to manage complex proposals requiring input from legal, technical, and sales teams. The multi-step review feature ensures that technical sections are reviewed by engineering, compliance sections by legal, and pricing by finance before final submission. Confidential projects protect sensitive pricing strategies for government contracts, while the multi-language library supports their expansion into European markets.

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Loopio Enterprise: Scaled for global organizations with multiple teams

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The Enterprise plan represents Loopio's most comprehensive offering, designed for large global organizations with complex operational structures, multiple business units, and demanding scalability requirements. This is the tier for companies where RFP response is a mission-critical, high-volume operation spanning different divisions or geographies.

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Enterprise-grade scalability and reliability:

• Everything in Enhanced: All features from the Enhanced plan serve as the foundation.
• Separate Business Units: Enables large organizations to maintain distinct operational structures for different divisions, each with appropriate content, workflows, and permissions.
• Unique Sandboxes: Provides isolated testing and development environments where teams can experiment with new workflows, templates, or integrations without affecting production processes.
• Custom Number of Seats: Flexible licensing that scales to hundreds or thousands of users across the organization without rigid tier limitations.
• 20 Customizable Themes: Maximum design flexibility for organizations with diverse branding requirements across different business units or markets.
• Premium Customer Support: Enhanced support services with faster response times, dedicated account management, and proactive guidance.
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Example use case:

A multinational corporation with 5,000 employees across healthcare, financial services, and manufacturing divisions might use the Enterprise plan to manage hundreds of RFPs annually. They maintain separate business units for each division, each with appropriate compliance and regulatory content. The healthcare unit operates in its own sandbox with HIPAA-compliant templates, while the financial services unit maintains SOC 2 and regulatory documentation. Custom licensing provides full access to core proposal managers across all divisions while giving read-only access to hundreds of subject matter experts who contribute occasionally.

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Loopio add-ons: Extending functionality for specific needs

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Beyond the core plans, Loopio offers several add-on options that extend functionality for specific use cases or requirements. These add-ons are often the features that drive the final quote significantly higher, so understanding their value is critica

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Project Translations:

This add-on provides professional translation services for RFP responses, enabling organizations to respond to international opportunities without maintaining in-house translation capabilities. The service goes beyond simple language translation to include cultural adaptation and local compliance considerations. Loopio supports translation in more than a dozen languages.

This add-on is valuable for organizations that occasionally receive international RFPs but don't have the volume to justify full-time translation staff. However, for companies with consistent international RFP activity, this can become expensive quickly, and negotiating bundled pricing or exploring alternative translation services may be more cost-effective.

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Onboarding Packages:

Enhanced support during the initial implementation phase provides additional training, setup assistance, and strategic guidance to ensure successful adoption across the organization. These packages are particularly valuable for large enterprises with complex workflows or organizations transitioning from manual RFP processes.

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The investment in onboarding can significantly reduce time-to-value and prevent common implementation pitfalls that lead to low adoption rates. Organizations should evaluate whether their internal resources and change management capabilities are sufficient or whether dedicated onboarding support is necessary.

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Industry Integrations:

This add-on provides specialized connections to popular sales, content management, and CRM platforms. Supported integrations include Salesforce, Highspot, Microsoft Dynamics, HubSpot, SharePoint, Microsoft Teams, PowerPoint, Slack, and others.

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These integrations enable seamless data flow between Loopio and existing tech stacks, reducing manual data entry and ensuring that proposal activities align with broader sales processes. The value of these integrations depends heavily on your existing tools and how critical automated data synchronization is to your workflow.

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Note that some integrations may be included in base plans during negotiations, particularly for Enterprise customers. The standalone Salesforce integration, for example, is often bundled into Enterprise deals rather than charged separately.

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Understanding Loopio's user permission levels

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Loopio's pricing structure accommodates different user roles and access requirements through customizable permissions. Understanding these levels is crucial for optimizing your licensing costs and ensuring you only pay for the access your team truly needs.

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The platform supports four distinct access levels:

1. No Access: Users can view projects but cannot contribute content or make changes. This is useful for executives or stakeholders who need visibility without editing privileges.
2. Participant: Users can contribute to specific projects but cannot create new projects or modify library content. This level is ideal for subject matter experts who contribute responses occasionally.
3. Creator: Users can build projects and add content but may have restrictions on administrative functions. This fits regular proposal contributors who manage their own projects.
4. Full Access: Users can perform all system functions, including user management and system configuration. This is reserved for proposal managers and administrators.
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This detailed permission structure allows organizations to optimize their licensing costs by providing appropriate access levels for different user types. For example, a company might provide Full Access to 5 core proposal managers, Creator access to 15 regular contributors, and Participant access to 30 subject matter experts who contribute occasionally, rather than purchasing 50 Full Access licenses.

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Support, training, and customer success

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All Loopio pricing plans include comprehensive customer support and success services, though the level of support varies by tier.

• Onboarding: Training and setup assistance are provided through dedicated Onboarding Managers, ensuring new customers achieve rapid time-to-value. This includes initial configuration, content migration strategies, and workflow design.
• Ongoing Support: Customer Success teams provide continuous guidance to help organizations optimize their use of the platform and achieve better results over time. This includes regular check-ins, usage analysis, and recommendations for improvement.
• The Learning Station: Customers receive unlimited access to this on-demand training hub, which provides tutorials, best practices, and advanced feature training. The platform is continuously updated with new content as features are released.
• Support Channels: Customer support is available through multiple channels including phone, email, and in-app assistance. Response times and availability vary between Standard (Foundations and Enhanced plans) and Premium (Enterprise plan) support tiers.

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Enterprise customers with Premium Customer Support receive enhanced services including faster response times, dedicated account management, and proactive guidance on emerging best practices.

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How to negotiate Loopio pricing and maximize value

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Since Loopio doesn't publish specific pricing information, organizations must treat the quote process as a negotiation. The cost of RFP software should always be weighed against the potential benefits, including time savings, improved win rates, and enhanced collaboration efficiency.

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Third-party data suggests that buyers typically save about 9% on average when negotiating contracts with Loopio.

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Factors that give you an advantage in negotiation:

• Multi-Year Commitments: Offering to sign a longer contract term often unlocks significant discounts, as it provides the vendor with predictable revenue and reduces their customer acquisition costs.
• End-of-Quarter Timing: Negotiating when the vendor is under pressure to hit sales targets (typically end of Q2 and Q4) can result in more flexible pricing and bundled add-ons.
• Case Study Participation: Agreeing to be a public reference, provide a testimonial, or participate in a detailed case study can reduce your costs in exchange for marketing value to the vendor.
• Demonstrating Expected Growth: Showing potential for future expansion in users, business units, or use cases signals long-term value and may unlock better initial pricing.
• Bundling Add-Ons: Rather than adding integrations, translations, or premium support as separate line items, negotiate to have them included in your base contract. This often results in significant savings compared to purchasing add-ons separately.
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Additional negotiation strategies:

• Evaluate each add-on critically. The Salesforce integration, for instance, should often be included free in Enterprise deals rather than charged as a $2,400 standalone item. Project Translations may be overpriced if you only need occasional translation services, and working with a separate translation vendor could be more cost-effective.
• Review your user permissions carefully. Downgrading some users from Full Access to Creator or Participant can reduce your total seat count and overall costs without sacrificing functionality.
• Request transparent pricing for scaling. Understand exactly how costs will increase if you add users, business units, or additional features in the future. Lock in growth pricing in your initial contract when your negotiating leverage is highest.

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Final thoughts

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Loopio offers a robust solution for RFP management, but its quote-based pricing requires patience. By understanding the feature breakdown across the Foundations, Enhanced, and Enterprise tiers, you can ensure your final quote aligns precisely with your operational needs.

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The key takeaway is this: Don't pay for features you won't use, and always leverage the available negotiation factors to drive down the final cost. Evaluate your user permission needs carefully, bundle add-ons into your base contract, and time your negotiation strategically to maximize your leverage. Most importantly, ensure you are comparing Loopio's value against the new generation of AI-first platforms like Realm that are driving down the cost and complexity of RFP automation.
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With starting costs at $20,000 annually potential total costs reaching well over $100,000 for large enterprises with multiple add-ons, understanding exactly what you're paying for is not optional. It's a critical step in ensuring your RFP software investment delivers measurable ROI.