Competitive Intelligence
Tracks competitor activity across multiple channels to identify shifts and publishes weekly intelligence digests in Slack.
Winning in competitive markets requires staying ahead of competitor moves—product launches, pricing changes, positioning shifts, and strategic initiatives—but manually tracking competitors across websites, release notes, news sources, and internal mentions is time-consuming and inconsistent. By the time you notice a significant change, competitors may have already gained an advantage with prospects or customers.
Competitive intelligence gathered manually is always incomplete. Product marketing teams try to monitor competitor websites, set up alerts, and collect intel from sales calls—but coverage is spotty, updates are reactive, and most teams miss critical changes in changelogs, pricing pages, or positioning until it's too late. The result: your team gets blindsided in competitive deals and lacks the intelligence needed for effective battlecards and positioning.
The Competitive Intelligence Agent automates continuous competitor monitoring. Sales, product, and competitive intelligence teams can receive regular digests without manually checking sources. The agent searches web sources every 14 days for product launches, positioning shifts, pricing changes, strategic moves (fundraising, partnerships, acquisitions, executive hires, compliance certifications), and customer news, then checks Slack and HubSpot for internal mentions and publishes crisp, board-worthy intelligence reports.
What the Competitive Intelligence Agent does
- Monitors competitor activity continuously by running web searches every 14 days to capture the latest developments across multiple channels
- Tracks product changes by reviewing changelogs, release notes, and product pages for new features, launches, and updates
- Identifies positioning shifts including new hero taglines, changed ideal customer profiles, updated value propositions, and renamed product categories
- Flags pricing changes across plans, packaging, and pricing page updates that may affect competitive positioning
- Surfaces strategic moves like fundraising rounds, partnerships, acquisitions, executive hires, and new compliance certifications
- Gathers customer intelligence by monitoring news and announcements about their customer wins, case studies, and implementations
- Checks internal sources by searching Slack and HubSpot for mentions, sales feedback, and competitive insights from the past 14 days
- Publishes weekly intelligence digests in Slack with crisp, board-worthy reports that summarize findings without premature conclusions
Why it matters
Competitive markets move fast, and missing a competitor's strategic shift can cost you deals. The Competitive Intelligence agent automates the monitoring process, ensuring your team has continuous, comprehensive competitor intelligence without manual research effort. The result: earlier awareness of competitive threats, better-informed positioning and messaging, more effective battlecards, and confident responses in competitive situations. With Realm, your team stays ahead of the competition—automatically.