Sales Call Coaching
Reviews last two weeks of calls, highlights talk-time ratio, objections, and missed discovery questions.
Improving sales performance requires regular coaching based on actual call behavior—talk-time ratios, objection handling, and discovery depth—but sales managers don't have time to review every call for every rep. Coaching becomes sporadic, feedback is generalized, and reps don't get the specific, actionable guidance they need to improve.
Most sales coaching relies on gut feel and selective memory. Managers might listen to one or two calls per rep per month, missing patterns that only emerge across multiple conversations. Reps receive vague feedback like "ask better questions" without concrete examples of what they missed or how to improve. The result: inconsistent skill development, repeated mistakes, and slower ramp times for new sellers.
The Sales Call Coaching Agent delivers personalized, data-driven coaching automatically. Sales managers and enablement teams can generate comprehensive coaching reports for any rep without manually reviewing hours of recordings. The agent analyzes the last two weeks of calls from Gong, evaluates talk-to-listen ratios, identifies objection patterns and handling, highlights missed discovery opportunities, and delivers actionable recommendations with specific examples from actual calls.
What the Sales Call Coaching Agent does
- Reviews recent call activity by analyzing the last two weeks of sales calls from Gong to identify patterns and improvement opportunities
- Measures talk-to-listen ratios to show how much time the rep spends talking versus listening to the prospect
- Identifies objection patterns by surfacing the top concerns raised by prospects and evaluating how the rep handled them
- Highlights discovery gaps by pinpointing questions that were missed or not explored deeply enough during discovery conversations
- Provides specific examples by citing 2-3 concrete improvement opportunities with references to actual moments from the calls
- Delivers actionable recommendations with coaching advice like "Ask more open-ended discovery questions," "Pause after objections," or "Shorten monologues"
- Structures feedback concisely with four clear sections: Summary (key metrics and trends), Objections (what came up and how handled), Discovery Gaps (missed or shallow areas), and Recommendations (concrete coaching advice.
Why it matters
Effective coaching requires analyzing actual call behavior, but managers can't manually review every conversation. The Sales Call Coaching agent automates the analysis, giving sales leaders personalized, evidence-based coaching insights for every rep. The result: more consistent coaching, faster skill development, better objection handling, deeper discovery conversations, and improved win rates. With Realm, every rep gets the coaching they need—automatically.