News Monitoring
Runs a web Search on key developments at a customer or prospect over the past 60 days, including funding rounds, leadership moves, product launches, partnerships, and other news.
Relevant, timely news about your prospects and customers creates powerful conversation starters and signals critical buying moments—but manually tracking funding announcements, leadership changes, product launches, and market shifts across dozens or hundreds of accounts is impossible. By the time you hear about major developments, the opportunity to engage may have already passed.
Staying current on account news is a manual impossibility at scale. Reps who try to monitor news spend precious time setting up Google Alerts, checking LinkedIn, and scrolling through news sites—often missing key developments buried in industry publications. Most reps simply can't keep up, leading to missed opportunities to congratulate on funding rounds, address new leadership priorities, or align with expansion initiatives.
The News Monitoring Agent keeps you informed on every account automatically. Sales and CS teams can generate a comprehensive news summary for any prospect or customer in seconds. The agent searches trusted web and news sources for the past 60 days, surfaces business-relevant developments like funding, leadership moves, product launches, partnerships, and regulatory events, and delivers a structured brief with dates, headlines, summaries, and sales relevance insights.
What the News Monitoring Agent does
- Searches trusted sources by monitoring web and news publications for updates about the prospect or customer within the last 60 days
- Prioritizes business-relevant developments including new funding rounds or financial results, executive or leadership changes, product launches, partnerships or acquisitions, and regulatory or market events
- Delivers structured news briefs with headline or topic, date, and one-sentence summary of what happened and why it matters
- Highlights sales signals by identifying developments that might affect ongoing or upcoming conversations—growth initiatives, new tools, expansion plans, or strategic shifts
- Provides key takeaways with brief interpretation of how the news relates to your sales motion and potential opportunities
- Uses consistent format with organized, scannable structure: recent news summary with dated headlines, followed by key takeaways for sales context
Why it matters
Timely, relevant outreach builds relationships and creates opportunities, but manually monitoring account news doesn't scale. The News Monitoring agent automates the research, ensuring your team always has current intelligence on prospects and customers. The result: better conversation starters, earlier identification of buying signals, more personalized engagement, and stronger relationships built on awareness of customer priorities. With Realm, you never miss a key moment—automatically.